Customers are becoming more and more spoiled these days. They are no longer happy with a good product or a friendly smile. They want everything to be better, faster, and cheaper. With expectations getting higher and so many choices available for a customer, it’s more important than ever to find ways to go the extra mile. Delighting a customer and going beyond expectations is hard, but it’s more important than ever!

Loyalty

The competition is fierce and customer expectations are high. To keep a customer loyal to your business, it’s critical to consistently find ways to differentiate yourself by creating an experience that goes the extra mile, that is not findable anywhere else. It is 10 times more expensive to attract a new customer than to keep an existing one. Take an extra step every so often to put a beautiful smile on your customers face and keep them coming back!

Higher Spend

Happy customers spend more! Not just visit more, but spend more per visit. Harvard Business Review cites that “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” It’s difficult enough getting a customer through the door so go the extra mile to make it worthwhile!

Marketing

Going the extra mile means doing something above and beyond. It means doing something unexpected…in a good way. Often times, these small unexpected experiences is what sticks out most in a customer’s mind. Spend days perfecting the perfect recipe to serve to your customer, but what they will remember most was the 10 seconds it took to ask them about their day or that free product sample you offered them. These small moments are remarkable and when something is remarkable we share them with friends and family.

Give something for your customers to talk about so they can spread the word about your business for you. #WordOfMouth

Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. ~Ross Perot

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos