Rating portals are websites or platforms where users can leave and read reviews or ratings about various products, services, businesses, or individuals. These portals serve as a centralised hub for consumers to gather information and make informed decisions based on the experiences and opinions of others. 

One of the advantages (or some people would say disadvantages) of the internet is the democratization of the consumer. Businesses can no longer assume that they can provide shockingly poor service and get away with it. Now, if a business mistreats a customer, they may anticipate reading chapter and verse about the incident online.

Locate Your Look is similar to Google in that registered users can leave reviews for businesses they’ve used and leave positive or negative feedback. They have to give a star rating (out of five), and they can optionally upload photos. Once reviews have been posted, a prospective customer can then visit the business’s Locate Your Look page and get a good overview of whether or not the business can be trusted or not. Reading the business’s replies to reviews can also help to judge the business owner’s professionalism. 

Online reviews are becoming more and more important for businesses – no matter what service or product you provide. People are just as likely to hop online and do a search for online reviews of the best business for their need as they are to go find a friend to ask for a recommendation.

Businesses within the hair, beauty and wellness industry use Locate Your Look for several reasons:

1. To increase their online presence: Locate Your Look is a popular review platform where users actively search for local businesses within the industry. By having a presence on Locate Your Look, businesses can increase their online visibility and attract more customers.

2. To manage their reputation: Locate Your Look provides businesses with the opportunity to respond to their customers’ reviews, whether they are positive or negative. Responding to reviews can help businesses manage their reputation and improve the customer experience.

3. To gain insights into their customers: Locate Your Look provides businesses with data on where their customers are coming from, what they are searching for, and what they are saying about their business. This can help businesses understand their customers better and make informed decisions about their marketing strategy.

4. To connect with potential customers:Locate Your Lookallows businesses to create profiles and provide detailed information about their products and services. This makes it easier for potential customers to find and connect with them.

Overall, businesses use Locate Your Look as a tool to attract new customers, manage their reputation, and improve their overall business operations.

A Locate Your Look account is free and only takes a few minutes to set up.